Surya Rugs to Launch Country Living Collection
October 6, 2009
Surya Rugs will introduce a line of rugs licensed with Country Living magazine at the October High Point Market, Oct. 17-22 at the Surya showroom in 3233 Showplace.
The Country Living debut collection will include more 50 styles, including braids, jutes, hooked wool patterns, stripes and outdoor polys, all inspired by the magazine's comfortable, inviting lifestyle. Featured designs include classic farmhouse stripes, patterns inspired by vintage quilts, and classic braids. Colors range from warm, time-honored hues to energetic brights. Each piece in the collection was designed to add warmth and beauty to the home and work easily with into any décor.
"We are very excited to partner with Surya Rugs to launch the new Country Living Collection," said Glen Ellen Brown, vice president of Hearst Brand Development, which is responsible for expanding title brand franchises for Hearst Magazines, owner of Country Living. "Our combined equities enable us to offer our devoted readers a wonderful range of options that serve today’s personalized approach to decorating and still remains true to the Country Living lifestyle."
"The Country Living brand partnership offers us a tremendous opportunity to expand the Surya product assortment," said Satya Tiwari, president of Surya. "The brand resonates with a large audience and offers a range of aesthetic for inspiration. We are looking forward to a successful launch at the upcoming High Point market."
The collection will be available to consumers at rug and home décor specialty stores; and through home décor catalogs and Web sites. Retail prices will range from $199 to $449.
Other Country Living branded partnerships include furniture with Lane, specialty food, Sunbrella outdoor fabric, quilts, and an artisan program.
The Country Living debut collection will include more 50 styles, including braids, jutes, hooked wool patterns, stripes and outdoor polys, all inspired by the magazine's comfortable, inviting lifestyle. Featured designs include classic farmhouse stripes, patterns inspired by vintage quilts, and classic braids. Colors range from warm, time-honored hues to energetic brights. Each piece in the collection was designed to add warmth and beauty to the home and work easily with into any décor.
"We are very excited to partner with Surya Rugs to launch the new Country Living Collection," said Glen Ellen Brown, vice president of Hearst Brand Development, which is responsible for expanding title brand franchises for Hearst Magazines, owner of Country Living. "Our combined equities enable us to offer our devoted readers a wonderful range of options that serve today’s personalized approach to decorating and still remains true to the Country Living lifestyle."
"The Country Living brand partnership offers us a tremendous opportunity to expand the Surya product assortment," said Satya Tiwari, president of Surya. "The brand resonates with a large audience and offers a range of aesthetic for inspiration. We are looking forward to a successful launch at the upcoming High Point market."
The collection will be available to consumers at rug and home décor specialty stores; and through home décor catalogs and Web sites. Retail prices will range from $199 to $449.
Other Country Living branded partnerships include furniture with Lane, specialty food, Sunbrella outdoor fabric, quilts, and an artisan program.
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