Sustainability Study Shows "Green" Growing
October 15, 2009During the recent September Las Vegas Market, another survey asked retailers and designers how important the purchasing of sustainable home furnishings is to their store or business. Eighty percent responded such products are very to moderately important to their business. The same buyers group was asked whether they were looking to purchase sustainable products while at Las Vegas Market, and 55 percent said "yes" while another 21 percent stated they were "considering it."
"It's an awareness issue. Many people have the expectation that products making a green claim will cost substantially more," Hiller said. "It's squarely back on us to develop these products and bring them to market, because in most cases it does not cost more."
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Green will continue to grow with companies whose designs propel the business. I agree with Jeff Hiller in that when a consumer realizes that there is little or no compromise in quality, design, or cost they'll opt for green.
Wally Stryk asianartimports.com