Freer to Lead Pure LatexBliss Midwest SalesNovember 1, 2012
Luxury mattress brand Pure LatexBliss has appointed 20-year industry veteran Todd Freer to lead its Midwest sales region.
Prior to joining Atlanta-based Pure LatexBliss, Freer was senior strategic account manager for Simmons Bedding Co., where he was responsible for the planning of key multi-million dollar accounts. He also implemented sales training curriculum and developed comprehensive marketing plans in multiple major marketing areas for the company. Freer was at Simmons for the past 13 years, working his way from key account manager. Before joining Simmons, Freer worked as a general store manager for Heilig Meyers.
“We are excited to welcome Todd to the Pure LatexBliss team," said Pure LatexBliss President Kurt Ling. "As we continue our meteoric growth, we look to experienced sales leaders like Todd to be Latex brand ambassadors and develop our business. His industry knowledge, business relationships in the Midwest and sales acumen make him a great addition to our team.”
Freer received his bachelor’s degree from Ball State University in 1991, where he majored in marketing and entrepreneurship.