Tupelo Invests in People, TechnologyFebruary 1, 2013
In preparation for the upcoming Tupelo Furniture Market, the building's owners have invested in technology and people to maintain its growth curve.
The company reports that pre-registration for the spring market set for Feb. 28-March 3 is up 30 percent from the August market.
"We have made changes in how we market our event to both attendees and exhibitors," said Kevin Seddon, president, adding that the show has also benefited from a positive upturn in the furniture industry.
Prior to the August market, the company shifted marketing strategies and how they were executed.
"To manage our growth, sustain or success and execute on our new growth strategies for the fall market, we hired personnel in a number of key areas," Seddon said. "In total, we brought on six full-time staff and 10 part-time employees."
Two employees were hired to coordinate an enhanced buyer recruitment initiative. In addition, an information technology person was employed to enhance online promotional capabilities through the Web site and social media, as well as develop software to improve customer and client communication. In addition, three facility management personnel were hired to handle the increased number of companies now exhibiting at the market, Seddon said.
The investment is not limited to people.
According to Adam Cleveland, Tupelo Furniture Market's COO, the company invested in database management software, trade show management software, Web site and social media development tools as well as other technologies.
"During this spring event which runs from Feb. 28 through March 3, 2013, we will also offer all our exhibitors badge scanning hardware and software which will allow them to capture buyer contact information quickly," Cleveland said.