PR Toolkit Geared for Smaller Retailers
March 11, 2009
UnderstandingMarketing.com, a source of "do-it-yourself" information for small businesses seeking to develop marketing and public relations campaigns, has launched the PR Toolkit, an e-book that helps companies generate their own public relations tactics to increase sales and profits.
Authored by John Sternal, a near 20-year veteran of public relations, the new PR Toolkit provides insight into how small businesses can leverage the power of media awareness to promote their companies and generate bigger profits.
"It's really important for a small business or expert to build 'buzz' and get people talking about them, but they don't have the budget to buy lots of ads or hire a PR firm," Sternal said. "In today's very difficult economy, it's important for smaller companies to identify ways they can gain a competitive edge without compromising their budget, and that's why I wrote the PR Toolkit."
The PR Toolkit shows the small business owner how to identify creative angles and topics for stories, write a press release, develop e-mail pitches that get reporters' attention, and to build useful and lasting relationships with reporters. The PR Toolkit also includes free resources for getting a press release published in search engines and on news wires, and how to get stories placed for business publicity. Small businesses can even learn how to use social media like Twitter and Facebook for national publicity.
The PR Toolkit is now on sale for $29.99 and available for download by visiting understandingmarketing.com
Authored by John Sternal, a near 20-year veteran of public relations, the new PR Toolkit provides insight into how small businesses can leverage the power of media awareness to promote their companies and generate bigger profits.
"It's really important for a small business or expert to build 'buzz' and get people talking about them, but they don't have the budget to buy lots of ads or hire a PR firm," Sternal said. "In today's very difficult economy, it's important for smaller companies to identify ways they can gain a competitive edge without compromising their budget, and that's why I wrote the PR Toolkit."
The PR Toolkit shows the small business owner how to identify creative angles and topics for stories, write a press release, develop e-mail pitches that get reporters' attention, and to build useful and lasting relationships with reporters. The PR Toolkit also includes free resources for getting a press release published in search engines and on news wires, and how to get stories placed for business publicity. Small businesses can even learn how to use social media like Twitter and Facebook for national publicity.
The PR Toolkit is now on sale for $29.99 and available for download by visiting understandingmarketing.com
