Universal Launches Digital Promotion with Better Homes & GardensJanuary 2, 2013
"Home Today, Aruba Tomorrow," a 60-day promotion and sweepstakes, premiered today at bhg.com(http://www.bhg.com) and bhgfurniture.com(http://www.bhgfurniture.com).
“The consumer often starts the purchasing process online, so we decided to meet her there in a significant way and actively direct her to the retail locations of our dealers,” said Jeff Scheffer, president and CEO of Universal Furniture Inc. “We have taken an integrated approach, which we project will draw millions of impressions during the life of the campaign. In addition, we will be able to quantifiably link the promotion with sales from leads directly generated Jan. 1-Feb 28, 2013.”
Consumers on BHG.com can enter to win a grand prize package of a trip for two to Aruba for six days and five nights and a five-piece bedroom suite. The grand prize bedroom suite includes a bed, dresser, mirror, nightstand and upholstered chair from one of the new Better Homes and Gardens furniture collections. The approximate total retail value of the grand prize package is up to $12,877, based on the winner’s residence and seasonal rates. See official rules for details. A $200 coupon, redeemable with a minimum $2,000 purchase of Better Homes and Gardens furniture, is available during the promotion period, as well as gallery slideshows from the newest furniture collections.
The Home Today, Aruba Tomorrow promotion is available to all retail dealers with floor displays of the Better Homes and Gardens Classic Home, Modern Expressions or American Cottage collections by Universal Furniture. In addition to the sweepstakes on BHG.com, a special Home Today, Aruba Tomorrow promotion is available at retail locations where consumers will find point-of-purchase displays in-store and receive a free 12-month subscription to Better Homes and Gardens magazine just for making a store visit.
Universal has placed advertising across multiple digital outlets including BHG.com, which draws more than 100 million page views per month, and across the magazine’s social media platforms. Currently, the Better Homes and Gardens brand has 746,454 likes on Facebook, 31,073 followers on Twitter and 254,345 followers on Pinterest. The Decorating Channel homepage(http://www.bhg.com/decorating: is the most popular channel on the site. Across all venues, landing pages provide easy access to a dealer locator with links to dealer sites and to bhgfurniture.com to view the full collections.