Nathan Anthony Launches "Flirt Slipcovers" at Vegas Market
August 28, 2009
Upholstery vendor Nathan Anthony, Los Angeles, will launch a new program "Flirt Slipcovers by Nathan Anthony" at the Las Vegas Market, Sept. 14-17.
The slipcovers are designed to accommodate 15 new and existing upholstery frames in the Nathan Anthony line, including sofas,
occasional chairs, dining chairs and upholstered beds. Nathan Anthony's showroom is located in World Market Center, B-754.
Nathan Anthony Founder and Designer Tina Nicole said dealers are seeking versatile items which add value to consumer
purchases.
"Shoppers want to toy with different looks for their furniture and rooms without having to spend money on a new sofa or chair," she said. "This program speaks to the desire for freshening up the home as well as today's need to stretch every dollar."
Flirt Slipcovers may be ordered on Nathan Anthony's most popular styles already on the dealers' floor or in consumer homes to achieve fresh looks.
"One goal of Flirt Slipcovers is to bring shoppers who already own Nathan Anthony frames back into our dealers' stores to write more upholstery orders," Nicole said.
Contrast welting, banding, and patching are additional options which allow customers to play with different looks. Down and feather cushions may be specified on any Nathan Anthony order. Nicole selected livable fabrics like washed cottons, washed linen and some chenilles including Ultrasuede. Dry cleaning is recommended for most covers.
Nicole also developed a unique hand-appliqué process to create original slipcover looks for Flirt.
Suggested retail for a new Nathan Anthony sofa with a Flirt Slipcover and down cushions is $4,500. Suggested retail for Flirt Slipcover only options for Nathan Anthony upholstery frames are available starting at $1,200 retail. Bench made upholstered items ship within four to six weeks from Los Angeles.
The slipcovers are designed to accommodate 15 new and existing upholstery frames in the Nathan Anthony line, including sofas,
occasional chairs, dining chairs and upholstered beds. Nathan Anthony's showroom is located in World Market Center, B-754.
Nathan Anthony Founder and Designer Tina Nicole said dealers are seeking versatile items which add value to consumer
purchases.
"Shoppers want to toy with different looks for their furniture and rooms without having to spend money on a new sofa or chair," she said. "This program speaks to the desire for freshening up the home as well as today's need to stretch every dollar."
Flirt Slipcovers may be ordered on Nathan Anthony's most popular styles already on the dealers' floor or in consumer homes to achieve fresh looks.
"One goal of Flirt Slipcovers is to bring shoppers who already own Nathan Anthony frames back into our dealers' stores to write more upholstery orders," Nicole said.
Contrast welting, banding, and patching are additional options which allow customers to play with different looks. Down and feather cushions may be specified on any Nathan Anthony order. Nicole selected livable fabrics like washed cottons, washed linen and some chenilles including Ultrasuede. Dry cleaning is recommended for most covers.
Nicole also developed a unique hand-appliqué process to create original slipcover looks for Flirt.
Suggested retail for a new Nathan Anthony sofa with a Flirt Slipcover and down cushions is $4,500. Suggested retail for Flirt Slipcover only options for Nathan Anthony upholstery frames are available starting at $1,200 retail. Bench made upholstered items ship within four to six weeks from Los Angeles.
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