Voila Adds Las Vegas Market Press Kit ServiceJune 29, 2012
At voilapresskits.com, exhibitors can order trade show press kits, download new product images, and pay with a credit card, all for a seamless service that includes express delivery of press kits to the Vegas Market media center.
Leslie Newby and Carla Math-Sprinkles, who launched Voila at Spring High Point Furniture Market seek to help streamline market preparations for exhibitors. They designed the new service to make it easy, convenient, and affordable for manufacturers to have press kits that can lead to editorial exposure for new products.
“We know that exhibitors are always running down to the wire in their trade show preparations,” said Newby, who owns Brand Communications Inc. “With 24/7 access to the Voila website, press kit orders can be placed in any half-hour window, up to the last week before show time.”
“During our spring launch, we had a long-time High Point exhibitor tell us that preparing his press kit was never easier,” said Mata-Sprinkles, principal of Creative Communication Services. “He had everything uploaded in 30 minutes and then only had to approve the proof via email. We take care of everything else, including delivery to the media center.”
To meet the Las Vegas Market media center deadline for press kit delivery this summer, Voila will accept online orders for basic press kits through noon PST, Monday, July 23. All kits will be delivered to the media center by the deadline of Friday, July 27. For press kits needed in between tradeshows, orders will be accepted at any time.
Exhibitors may register at the Web site to place orders and to learn more about pricing and optional services.
Newby and Mata-Sprinkles intend to expand to other trade shows, beginning with the Vegas Market’s July trade show. Newby and Mata-Sprinkles recommend that exhibitors order press kits for every trade show or as often as new products are introduced.