Get WithIt in High PointApril 6, 2012
Women's home furnishings leadership network WithIt has set its High Point Furniture Market event schedule.
The programming, which includes a consumer purchasing panel, social media sharing tools, and a new networking event, seeks to deliver insights about the post-Great Recession home furnishings consumer and her new values.
WithIt's semi-annual Education Breakfast will feature an engaging panel discussion that examines the American lifestyle landscape. It's set for Sunday, April 22, at 7:30 a.m. in the IHFC Green Wing, 11th Floor, International Ballroom A.
Panelists include syndicated writer Elaine Markoutsas, designer and blogger Jason Oliver Nixon and Traditional Home Senior Style Editor Krissa Rossbund. Former WithIt President Kathy Wall, The Media Matters, will moderate. The panelists will share the next big things for 2012, and how these cultural shifts may influence home and furnishings businesses this year and beyond.
Meanwhile, Pinterest, the latest social sharing tool, is quickly becoming a preferred platform among interior designers and home enthusiasts; in January 2012, the site achieved 11.7 million unique monthly U.S. visitors, according to comScore.
So, what is the real power of a pin? With "Competitive Intelligence: The Power of Pinterest"--6:30-8:30 p.m. Monday, April 23, at Natuzzi Americas Theatre, 130 W. Commerce Av.--IMRE and WithIt will examine how designers, media and brands are using Pinterest to build culture and collaboration in the home design space. IMRE Vice President of Social Marketing Crystalyn Stuart will provide insight about how brands can integrate Pinterest as part of a larger "social discovery" strategy. A panel of industry experts will share their Pinterest perspective and discuss how the platform is influencing the design industry.
"WithIt's goals for 2012 include increasing the organization's visibility and engagement via social media channels," said WithIt 2012 President Julia Rosien, SocialNorth.com. "Featuring a speaker well-versed in Pinterest during our Competitive Intelligence segment will help our membership learn the strategies, tactics and skills needed to move forward together as a group."