A Sunday panel at the Canadian Home Furnishings Market will examine ways to find new clients through new marketing models.
Sponsored by women's home furnishings leadership network WithIt; ViewIt Technologies and SOFA (Source of Furniture + Accessories), the session is set for Sunday, 3-4 p.m., in the WithIt/ViewIt Technologies showroom, Suite #111 at The International Center, 6900 Airport Road, Mississauga, Ontario.
This interactive discussion will explore how the world of marketing is changing everything about the furniture and design industries. An inspirational panel of women leaders will provide a behind the scenes look at how an integrated marketing strategy that incorporates print, radio, TV, social media and old fashioned networking has impacted their businesses. They’ll examine the failures, successes and new best practices Canadian businesses face in marketing initiatives and product development.
Panelists include:
* Julia Rosien, moderator. Rosien is the founder and chief idea officer of SocialNorth, a social media strategy firm, as well as founder and owner of GoGirlfriend, a travel-based Website for women. She serves on various boards of directors and is chairman of Withit.org, a non-profit organization for women in the home and furnishings industries. Co-founder of Canada’s first 140 Conference, Julia is much-requested speaker in a variety of industries and has been featured in print, radio and TV across North America.
* Joanne Jakab, principal designer at Joanne Jakab Interior Design and an award-winning full service interior design professional with 15 years experience creating unique interiors for homeowners in the Greater Toronto area. Her work has been prominently featured in print and broadcast media throughout Canada & the United States, such as; Creating Great Guest Rooms, Decorating for the First Time and The Complete Photo Guide to Window Treatments, Canadian Living, West of the City, Canadian House & Home, Draperies & Window Treatments, Window Fashions, Small Room Decorating, Arabella Design & Better Homes and Gardens.
