Wright Names Fishman, Rigsbee VPsNovember 29, 2012
Wright Global Graphic Solutions has promoted Vicki Fishman and Susan Rigsbee to vice president of marketing and product development, respectively.
Designed to strengthen the organization and better serve Wright’s customers, this move follows the promotion of several other long time employees to senior roles in the company.
Fishman’s career at Wright started nearly 30 years ago. During her tenure she has worked in the sales division and design department creating branding materials for a variety of clients across all industries. In her new role, she will oversee projects in all market segments within the company, including wine/beverage, action sports, hosiery, floor coverings, home furnishings and bedding. She also will be responsible for the company’s public image, brand message and social media efforts.
Rigsbee joined Thomasville, N.C.-based Wright in 2010 with more than 20 years of marketing experience with high-profile furniture and bedding companies, including Sealy. Working in Wright’s Showroom Solutions division, she was responsible for sourcing materials and overseeing new research and development efforts. As vice president of product development, Rigsbee will support the company’s sales teams, work directly with customers and operations managers. She also will utilize her marketing experience and expertise in creating innovative point-of-purchase retail displays for all the company’s market segments.
“Vicki and Susan are both industry experts in their own right. Vicki has been with our company for decades and has a strong grasp of our brand message.Susan brings an outside industry perspective to the organization that has been invaluable,” said Wright President and CEO Greg Wright. “These promotions are well deserved and another part of the strategic changes Wright Global Graphics is taking to assure we stay on the vanguard of new products for each industry we serve, while better supporting our sales staff who ultimately provide our clients with a better products and solutions.”