Talking Points
By Powell Slaughter
About Powell
Powell Slaughter has been covering the furniture industry for 15 years. While his longtime emphasis had been case goods product coverage, he also spent a fair amount of time examining retail technology and operations, which inspired him to come to work with Home Furnishings Business magazine.The Z Files
May is Mental Health Month
May 24, 2010In doing some research for this blog topic; I discovered that
Disclosures
Sleepy's Commercial Catchy
Apr 30, 2010I've been traveling a good bit lately, and maybe I'm sleep-deprived like most of the world or it could be...
In Training
Stay Current, Keep Selling
Mar 31, 2010Last week my daughter told me a story about her neighbor, Jim, who recently lost his job. Although Jim had...
Step on the Gas
Create Relationships
May 26, 2010Three keys to building better relationships:
Twenty years ago, after a very nice stint in theRSS Feed
Social Media at Work
Our industry's still figuring out how and where social media fit into the business of selling furniture, but waiting in my e-mail when I returned home from last week's American Home Furnishings Alliance marketing meeting in Myrtle Beach, S.C., was a possible way to make progress on that exploration.
LinkedIn's Social Media for Furniture Retailers, Manufacturer and Suppliers group had sent me the following:
"Next Thursday night, 6.24 8pm ET, the 2nd worldwide Twitter #IDzinechat is being held. This is a not to be missed event if you want to see what worldwide consumers are asking worldwide interior designers and how this is being facilitated through social media. Please see this link for all the details."
Thursday evening's event might not tell you how to sell more furniture with Face Book, but you might get an inkling how at least one channel, designers, relates to its customer base through social media.
Anyway, the AHFA conference had put social media more on my mind. Friday's program included a social media update from Rohit Bhargava, senior vice president of digital strategy and marketing for Ogilvy Public Relations Worldwide. Rohit's presentation was timely stuff, and you'll read more about it in Home Furnishings Business.
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