Step on the Gas
By Dino Green
About Dino
Dino Green is director of sales and marketing for Diakon Logistics, a logistics provider of warehousing, manpower, inventory management and delivery. Dino has been with the company for 10 years. Diakon is a member of the NHFA and exhibits at both the High Point Market and Las Vegas Market.The Z Files
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Create Relationships
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Twenty years ago, after a very nice stint in the Navy, I stumbled into the 3PL world. As I look back and reflect on what has motivated me to continue in the same field I think of relationships. To me, building and managing your relationships with your retail partners is still at the top of my list today. How do we do that?
COMMUNICATION: Be sure to have an open door policy at all times with your direct contact. Whether it is the Warehouse Manager, Director of Operation or the President of the company. Talk, talk and talk some more. When is the next big sale we need to be prepared for? How many more stops or cubes do you anticipate we should flex to each day? Let’s all learn from our mistakes! There is a plethora of subjects to discuss each day. The conversations don’t need to be long, just be sure that they are productive. You will have days that there is nothing to talk about. OK, how are the kids today? Pick a topic, live, laugh and learn together.
UNDERSTANDING YOUR RETAIL PARTNER'S GOAL: It should also be your goal. Work at it, communicate (there’s that word again) it and manage the process. Isn’t that what partnerships and relationships are all about? All employees and associates should be able to look one another in the eye and spell out the company’s goals and mission statement. The same goes for the home delivery teams. They knock on Mrs. Jones’ door and she sees it immediately in their opening dialog.
TRUST: Have confidence or faith in one another and believe. Allow without fear! How important is the word TRUST when building better relationships? How satisfying is the feeling knowing that we trust one another and not only their opinions but decisions? Trusting that each and every customer that comes in the door leaves happy and confident in their purchase from the sales floor to when the delivery team leaves the home.
Let’s all make Mrs. Jones happy today.
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