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Jacqui Griffith, senior director of marketing at FXI is talking about the BIOS Sleep System launched at Las Vegas Furniture Market. The line is the result of consumer research and consists of high-performance toppers, pillows, and full bed-in-a-box that each offer specific benefits for relief, support, and performance.
A planogram at the market shows the whole line nine toppers three pillows, and three bed in the box units. The products are color-coded, and each label details the specific benefits of each. Green products provide relief with options for ache and pain relief, full-body relief and more. Purple products provide support for backs, neck and shoulder, and more. Red products are high performance. Also shown on the labels are the covers that help enhance the performance of each.
For retailers, a merchandising display shows all of the toppers and allows consumers to feel the topper and learn about the benefits at the store level. It also has a QR code that consumers can scan to learn more.