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Sealy Mattress Company's Allen Playtek, vice president of marketing for new product development, discusses new mattress lines at the 2013 Las Vegas Furniture Market.
Sealy has reinvented its Posturepedic mattress line. In 2013 the Posturepedic Hybrid Series line is half-foam and half-springs, for a new and better product.
Also new for 2013, Sealy is introducing Posturepedic Gel Series beds featuring gel memory foam. Another line, the Posturepedic Classic Series provides deep-down Posturepedic support and innersprings to improve stability.
All of the Posturepedic mattresses are being backed by one of the largest advertising campaigns Sealy has ever run.
Also in 2013, look for the Stearns & Foster Monogram Series of memory foam mattresses. It's the first time Stearns & Foster has used memory foam in their history. The mattresses feature ClimaLux gel memory foam fused with Outlast to deliver better heat management than gel memory foam alone.