Strategy For The Furniture Retailer
What's Hot: Family Rooms
Aside from the kitchen, the family room may just be the most used room in today’s homes. Comfy sofas, functional case goods and lived-in sectionals make for a special place for watching movies, the news, playing board games and even the occasional meal. Here’s a look at family room selections that are considered top sellers among a sampling of retailers.
April 22, 2009
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“The Danford sectional has a 42-inch overall depth and comes with a lot of down for added comfort. We show this group in a pull-up leather called Flagstaff, which is the way to go.” Retails in the $7,500 to $10,000 range.
Perry Sigesmund, PerLora, Pittsburghhttp://www.hfbusiness.com/photo/andldquo-the-danford-sectional-has-42-inch-overall-depth-comes-353302 -
“These two-piece entertainment centers are great sellers. They have plenty of room for the new TVs everyone seems to be getting to make the digital switch. Talk about a boon for the furniture industry. Our customers like these because they say they have plenty of room for the TV and places to put other items like game consoles, pictures, small statues ... whatever.” Retail is $1,099.
Wade Young, Turner’s Fine Furniture, Tifton, Ga.http://www.hfbusiness.com/photo/andldquo-these-two-piece-entertainment-centers-great-sellers-they-have-353301 -
“It is a huge, two-piece sectional, off the floor on chrome legs with many pillows. This sectional sells for only $1,999; I could easily see it retailing for $2,999, but thankfully, the volume I’m doing justifies the lower price point. The value drives my people to continuously show it to clients, and we keep selling it over and over.”
Jeff Selik, Hillside Furniture, Bloomfield Hills, Mich.http://www.hfbusiness.com/photo/andldquo-it-huge-two-piece-sectional-off-floor-chrome-legs-353300 -
“It’s a great married leather program that puts a soft, full-grain, semi-aniline leather on a stylish frame with a beautiful nail head trim at a $2,398 price point.”
Pat Sullivan, owner, Choice Leather, San Antoniohttp://www.hfbusiness.com/photo/andldquo-itandrsquo-s-great-married-leather-program-puts-soft-full-353299 -
“Comfort and Flexsteel quality at a great price for consumers.” Retails at $1,299.
Elie Samuel, Samuel’s Furniture, Bellingham, Wash.http://www.hfbusiness.com/photo/andldquo-comfort-flexsteel-quality-great-price-consumersandrdquo-retails-1-299-353298 -
“We just did a market study here in our area and the research showed us that Ashley and its logo is the most recognized brand we carry. This sofa proves it! We haven’t had it for very long (less than a year ), but it has been on our top 10 sellers list for four months in a row, and at the top of it for the past two months. It’s a sofa that fits into a lot of different homes, and it has a great clean look and comfortable feel to it. Retail is $499.”
Wade Young, Turner’s Budget Furniture, Tifton, Ga.http://www.hfbusiness.com/photo/andldquo-we-just-did-market-study-here-our-area-research-353297
